Market
research companies are always looking
for new methods to gather data regarding products and services offered by their
clients. Huge companies and service providers want to find out what their
customers are thinking of their products and services. So, they make use of such
research companies to analyze the data obtained from the customers. At the same
time, companies take the help ofcall centers to communicate with their
customers/clients and get their feedback. The research firms can use the
information collected by the call centers for their analysis. As there are
plenty of regulations and rules regarding outbound calls, they can’t always
call up customers to collect all the details they want. So, the research
companies are on the lookout for other means of feedback collection. They try to
use the data collected by inbound calls made by the customers.
So, how can the inbound
call servicescenter help in market research? The caller can be screened
and can be routed to the research or survey poll. The information provided by
the caller can be used to digitally fill up the survey forms used by the market
research firms. Once the research analysts in the firm get all the data, then
they will be able to analyze the data to find out the results. The information
garnered from the inbound callers can be used to find out problems in the
product or service.
Product and service-based companies outsource all their
call services to a reliable BPO. The employees in the call center are trained to
speak in English and native languages. So, they will be able to talk to people
from different places and varied walks of life and collect all the relevant
data. Their professional training will help them garner the right type of
information that the company wants. When customers call the toll free number,
they will have a series of queries or clarifications. Sometimes, customers and
clients call up to log complaints regarding the products or services. All these
details can be sorted and organized in a particular order. Market research
companies can use the details collected by the call center to analyze
product reach.